THE SHITTY IDEA TIME PODCAST
One of the biggest lessons I learned early in my marketing career is that self-censorship kills creativity. Marketing requires taking chances, putting yourself out there, and experimenting. Shitty Idea Time® is a celebration of those bold business experiments.
Listen & watch on your favorite platform
Disrupting the auto repair industry with Eli Allison
After several years of hard work and rejection as a queer person working in a highly misogynistic and patriarchal industry Eli decided to open his own repair shop, Repair Revolution. Repair Revolution disrupts the automotive repair industry as an unapologetic feminist and LGBTQ+ owned and operated business in Seattle since 2012.
Top takeaways:
1️⃣ Cars are a critical (& often overlooked) component of social justice.
How brand values help you connect with your ideal audience. Part 2 of 4 with Tess
In this LIVE solo episode I talk about how getting clear on your core values helps you connect with your ideal customers. If you're an over-thinker or recovering perfectionist, this one is for you!
Be sure to SUBSCRIBE ON YOUTUBE to watch future solo episodes LIVE!
Top takeaways:
1️⃣ Like attracts like. If you want to attract customers or clients that are the right fit, you have to know what you're bringing to the table first…
Personal brands & ending dishwasher disputes with Nik Scott
Trading the groundbreaking world of a natural hair influencer with nearly 18 million YouTube views for the high-power world of a business coach, Nik Scott teaches women entrepreneurs proven personal brand strategies to help them increase sales for their business. When she’s not working with big brands like Disney, Canon, Unilever or Google on strategic marketing campaigns, Nik helps politicians, non-profit leaders, corporate executives, coaches and consultants become authorities in their fields.
In this episode we talk through the process of creating a personal brand, and then we build a brand together so you can see how it all works in practice.
Brand messaging, transformation, & popcorn with Kristine Schwartz
Kristine Schwartz is a business coach, consultant & public speaker. She activates female, impact-driven brands to confidently build their strategic roadmaps and marketing plans in ways that are uniquely aligned to their greater purpose.
In this episode we talk about brand messaging and knowing your audience. She breaks down the process of creating messaging your customers actually care about, and we create a brand strategy on the fly!
Understanding your "why" and creating cultural change with Aliko Weste
Aliko Weste is a culmination of so many things through his identity and through his work. Aliko was born Alika, to a French Jewish mother and Caribbean father. He is a trans, Blaxk, Jew who is dedicating his life to bringing the earth into 5D consciousness.
In this episode we talk about what it means to be an embodied business owner and healing the wounds of capitalism & white supremacy. We talk about how small business could be a part of creating cultural change and then have an experiment on air for your listening pleasure.
Storytelling, soap operas & soul music with Nick Demos
Nick Demos is a Tony and Olivier Award winning producer, award winning filmmaker and writer. He has been teaching yoga, pranayama (breath work), meditation and creativity for over a decade. Additionally, he coaches soul-centered entrepreneurs business strategies and how to authentically utilize stories to leverage their personal brands.
In this episode, we talk about storytelling, explore creativity and play an epic game of 'Would you rather?'