How brand values help you connect with your ideal audience. Part 2 of 4 with Tess

In this LIVE solo episode I talk about how getting clear on your core values helps you connect with your ideal customers. If you're an over-thinker or recovering perfectionist, this one is for you!

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Top takeaways:

1️⃣ Like attracts like. If you want to attract customers or clients that are the right fit, you have to know what you're bringing to the table first.

2️⃣ It's not what you say it's how you say it. The same thing can be said 100 different ways and land differently with 100 different people. Make sure your tone fits with your values.

3️⃣. Being clear about your values helps your weed out the wrong clients or customers. It helps both you and them understand if it's a "hell yes" or "hell no."