Brand messaging, transformation, & popcorn with Kristine Schwartz
Kristine Schwartz is a business coach, consultant & public speaker. She activates female, impact-driven brands to confidently build their strategic roadmaps and marketing plans in ways that are uniquely aligned to their greater purpose.
In this episode we talk about brand messaging and knowing your audience. She breaks down the process of creating messaging your customers actually care about, and we create a brand strategy on the fly!
Top takeaways:
If you don't stand tall and get invisible, you'll blend in.
If you're unclear on messaging, start with the transformation you're offering and work backward.
Your brand message is not the thing you sell. It's what you believe for your customer.
If you are not clear on your mission, vision, and values, don't expect to create great messaging.
🖤 Connect with Kristine:
