Personal brands & ending dishwasher disputes with Nik Scott
Trading the groundbreaking world of a natural hair influencer with nearly 18 million YouTube views for the high-power world of a business coach, Nik Scott teaches women entrepreneurs proven personal brand strategies to help them increase sales for their business. When she’s not working with big brands like Disney, Canon, Unilever or Google on strategic marketing campaigns, Nik helps politicians, non-profit leaders, corporate executives, coaches and consultants become authorities in their fields.
In this episode we talk through the process of creating a personal brand, and then we build a brand together so you can see how it all works in practice.
Top takeaways:
1️⃣ Personal branding is more than your image. It's your message.
2️⃣ Solve one problem with great depth, rather than a bunch on a shallow level.
3️⃣ Make sure the experience your people are having is what you're intending to give.
4️⃣ Feelings are not facts. Look to your numbers for the truth.
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