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THE SHITTY IDEA TIME PODCAST

One of the biggest lessons I learned early in my marketing career is that self-censorship kills creativity. Marketing requires taking chances, putting yourself out there, and experimenting. Shitty Idea Time® is a celebration of those bold business experiments.

 

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Marketing Tess Ball Marketing Tess Ball

Email marketing & internal monologues with Cindy Liu

Cindy Liu of Liucy's Digital has 10 years experience in digital marketing and loves helping people grow their business through building connections. She enjoys creating content and lives by the motto "promote good shit, get good results."

In this episode we talk about email marketing, internal monologues and the great outdoors. Then, we play a game of small biz "would you rather?"

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"You promote sustainability by looking at trash?" with Moji Igun

Moji Igun is the founder of Blue Daisi Consulting which offers zero waste and sustainability consulting services for small businesses. She offers services that help business owners develop strategies to reduce waste and implement sustainable practices.

In this episode we talk about sustainability, sorting trash and creating a career you love!

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Bookkeeping, biodiesel & badassery with Ean Price Murphy

Ean Price Murphy founded Moxie Bookkeeping & Coaching Inc in 2003 to work with businesses deeply engaged with their work but frequently not comfortable with the numbers. Moxie’s core promise is to make your financial information accessible and actionable, even if you don’t think of yourself as good with bookkeeping.

In this episode we talk about bookkeeping, biodiesel & badassery. Then, we play a game of small biz "would you rather?"

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Innovation, pageants & Mr. T with Coonoor Behal

Coonoor is Founder and CEO of MIndhatch, a creative consultancy specializing in Design Thinking, Organizational Improv, and Diversity & Inclusion.

In this episode, we talk about pageants, cinnamon rolls, Mr. T, innovation and corporate culture.

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Contracts, hairless cats & Frida Kahlo with Taylor Carrillo

Taylor is a Colorado attorney. She loves small business owners, A LOT. That's why she got into this niche and started her practice. Helping business owners really understand the legal side of running a business just feels really good. Helping business owners legally protect their businesses and their brands feels even better.

In this episode, we talk about hairless cats, Frida Kahlo & legally setting up a website. Then, we play an epic game of 'Would you rather?'

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"You make money creating paper flowers?!?" with Janita Court

Janita Court is the founder of My Woolly Mammoth and a self-taught paper florist selling on Etsy for the past 9 years. She hosts a monthly membership community teaching people from all over the world how to make realistic looking flowers from crepe paper.

In this episode we talk about time management and how to make sure your art stays fun!

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"You save bees by selling lemonade?!?" with Mikaila Ulmer

Mikaila Ulmer is a social entrepreneur, bee ambassador, author, educator and student. She's the founder and CEO Me & the Bees Lemonade and of The Healthy Hive Foundation. She's an investment winner on ABC's hit TV show Shark Tank, Time Magazine's Teen Entrepreneur of the Year and one of Scholastic Magazine’s Eight Coolest Kids.

In this episode she shares what it means to Bee Fearless and Dream Like a Kid.

►►► Pre-order her book here!

And then email me at hello@heartdrivenbusinessacademy so that I can send one to a WIT teen entrepreneur!

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Bookkeeping, bowling shoes & travel with Pam Balentine

I was born in Flint, MI and excelled through high school; graduating Valedictorian. I went on to earn my Bachelor and Master’s degrees in Accounting from Michigan State University. Starting my career at the prestigious EY Detroit office, I continued my career in auditing at various Fortune 500 companies. While working in internal audit, I started Viking CPA Group in March of 2014.

In November 2014, I relocated to Atlanta, GA and in March 2017, I took a huge leap of faith and went full time with my own accounting firm, where I service small to mid-size business owners; assisting them with their tax, accounting, and consulting needs. In addition to growing my firm, I also served as an Adjunct Professor at Kennesaw State University in Kennesaw, GA. I pride myself on being a value add to my clients and forming relationships…being the CPA with personality!

In this episode, we talk about bowling, travel and accounting. Then, we play an epic game of 'Would you rather?'

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Patents, products & baton-twirling with Kae Gruner

When Start Up Heart Up Founder, Kae Gruner, became an intellectual property lawyer, she noticed that friends and acquaintances started sliding into her DM’s to ask questions about their business ideas. She organized the key information and simplified the process so that everyday entrepreneurs could take the reigns to validate their business ideas and build a business from scratch on their own time and at their own pace through fill-in-the-blank business planning workbooks. And just like that, Start Up Heart Up was born with the mission to bring entrepreneurship to all through DIY tools, education, & empowerment.

In this episode, we talk about patents, baton twirling and big ideas. Then, we play an epic game of 'Would you rather?'

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Copywriting, reality TV & magic with Cari Twitchell

Cari Twitchell is the Chief Word Nerd of Custom Content Solutions, a copywriting agency that helps business owners find their voice, connect with their ideal audience and get hotter leads. She’s the President of MnSearch.org, as well as the creator of the Connection Copywriting Method and the online writing course, Write That SiteⓇ.

In this episode, we talk about content marketing, storytelling and cartoons. Then, we play an epic game of 'Would you rather?'

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50 shitty anti-racism actions you can take today

This podcast episode is a shitty brainstorm to help demonstrate that there's no right way to fight racism, I used to be afraid of doing this work “wrong,” but learned (thanks to many black educators and teachers) that doing something is better than doing nothing.

If you want a list of real, practical anti-racist actions you can take, check out the following "Anti-Racist Starter Pack" by Brea Baker: https://parade.com/1046031/breabaker/anti-racist-tv-movies-documentaries-ted-talks-books/?fbclid=IwAR2UoHcNmhGQA9V-59Ng1efHnpzDYUp-uPlwRYns6ArybBZDpW6Lt-nxsVs

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"You make money painting with gold?!?" with Ashley Jo George

Ashley creates euphorically glamorous, traditionally crafted gold gilded glass original art pieces the same way her great grandfather did in the early 1900s. Her art uses the noblest metal giving it the power to lift spirits and bring joy to her clients’ everyday life.

In this episode, we talk about the process of self discovery and creating a business model that honors the time and love you put into your craft. I love her thoughts on convenience, pricing & returning to her roots.

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Shitty mission statement advice with Tess Ball

In this solo episode, we examine the top mission statement advice offered by Google. I’ll rate the following advice on “Shittiness” scale of 1-10 and we’ll give it a little context!

Top takeaways:

  • If your mission statement doesn’t make your daily life easier, it’s not really working.

  • Keep it short, sweet, clear & concise. If it’s too long or wordy, you won’t be able to recall it easily.

  • You mission statement should provide a loose framework, within which you can create, play and expand.

  • I like to create a mission for 3 years into the future and review it annually.

  • Your mission statement can and should inform who you hire.

  • It should permeate every area of your business. You mission is foundational.

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Mindset, high heels & bees with Bridget Cobb

Bridget is a mindset coach and founder of The Passionpreneur Experience, a community and podcast for side-hustlers growing their businesses while they hold down a full-time, 9-5 day job. While holding down a full time gig at a major tech company, Bridget has launched a company, podcast and online community and helps like-minded entrepreneuers pursue their own big, hairy, audacious goals!

In this episode we talk about high heels, fear of bees and leaning on your strengths as a business owner. Then, we play an epic game of 'Would you rather?'

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"You make money nerdy rapping?!?" with Schaffer the Darklord

Schaffer the Darklord (or STD) is a New York City-based rapper and comedian with material best-suited for brainy and/or drug-addled audiences. With manic energy fueling a cartoonishly commanding stage presence, STD skewers such topics as hedonistic substance abuse, sexual compulsion, urban anxiety and obsessive cat-enthusiasts. Imagine a Frankenstein-esque monster assembled from equal parts Bill Hicks, Adam Yauch, Joey Ramone and Prince, stitched together inside the shell of a maniacal heavy metal ex-patriot. STD has released eight albums and toured the country with such artists as MC Chris, Miss Eaves, MC Frontalot, Mega Ran and MC Lars. When he's not on the road, he produces and co-hosts The Epic Piecast on the Nerdy Show Podcast Network.

In this episode, we talk about music, vulnerability, boundaries and creating a safety net while pursuing something scary.

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"You make money sitting in ice baths?!?" with Sungho Spark

Sungho is a Korean American, a software engineer, and Wim Hof Method instructor in Portland Oregon. He loves surfing, yoga, Jiu Jitsu, and eating a plant based diet.

In this episode, we talk about fear, ice baths and creating a passion project out of helping people.

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Shitty content marketing advice with Tess Ball

In this solo episode, we examine the top content marketing advice offered by Google. With 12 years of experience in the content marketing industry, working for both huge brands and small businesses, I break down the good, bad and downright shitty advice so that you know the truth about creating effective content.

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Storytelling, soap operas & soul music with Nick Demos

Nick Demos is a Tony and Olivier Award winning producer, award winning filmmaker and writer. He has been teaching yoga, pranayama (breath work), meditation and creativity for over a decade. Additionally, he coaches soul-centered entrepreneurs business strategies and how to authentically utilize stories to leverage their personal brands.

In this episode, we talk about storytelling, explore creativity and play an epic game of 'Would you rather?'

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"You make money producing burlesque wrestling shows?!?" with Bunny Buxom

Known as the Beauty and the Beast of Burlesque, Bunny Buxom is a New York based burlesque performer and producer of Rabbit Hole Productions, an entertainment company that aims to showcase high quality and unconventional burlesque shows, but to also create a conversation about social awareness through sex positivity, body positivity, and a feminism.

In this episode, we talk about creating a small business that works for YOU, old school marketing tactics, grit, and integrity.

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