Launching her ethical, sustainable fashion line, with Nazia Siddiqui
Nazia Siddiqui has a career in finance but a passion for fashion design so she founded Transcend, a Seattle-based women’s fashion brand focused on art and sustainability. With Transcend, she combines hand-embroidered textiles from South Asia with timeless silhouettes to bring unique, thoughtful and beautiful pieces that women want to wear again and again. In the future, she hopes to scale her business by working with a broad number of artisan groups and communities across the globe.
In this insightful episode, we chat about the deliberate choices she made while building her business from the ground up in the middle of a pandemic. She explains how sustainability and ethics go hand in hand, highlighting the advantages of staying open-minded and steady. She also offers advice on overcoming fear and tackling challenges to achieve success.
Top takeaways:
1️⃣ Learning through observation is a strength. Be open to other people’s experiences.
2️⃣ To seek validation from others is human, but use this to push through your fears.
3️⃣ Sustainability and ethics go hand in hand.
4️⃣ You can do unbelievable things by breaking it down into manageable tasks.
Connect with Nazia at:
